Free specialized idea management solution for 15 users, 100 ideas and 1GB of storage made and maintained by a software company DataStation from Belgium. They focus on the innovation management and collaboration and are on the market for 9 years now. The Innovation Cloud is a basic version of their Enterprise solution – covering complete innovation process, starting from ideas to launch. Website states some valuable references up to this point: Bayer, DHL, NASA, HTC, Etihad, Toyota, Schweppes, Electrolux, etc.
We went on to try the free version and were amazed with the design, simplicity and the amount of the features we were presented with. It doesn’t require any training, so thumbs up. The software supports ad hoc and challenge driven idea submission. It operates in three phases: submission, collaboration and approval. Voting, files and comments are there as standard, but wrapped up in nice intuitive and familiar design. Application is mobile friendly with big buttons you can’t miss, ensuring that you are always aware of what you need to do next. They announce some pretty cool features coming in the next few months. They are not spamming us with emails to go for an upgrade (25e) and they have some good newsletters with the tips and hints about the usage, best practices, etc. All in all, great tool to kick start idea management and come to the fast proof of concept for internal buy-in.
Downsides: Annoying tutorial at the start. One account per email address.
Bitrix24 is a social collaboration and communications platform for all business operations. It’s owned by Bitrix, Inc, Intranet and Cloud company from Alexandria, Virginia. It offers a full range of applications and tools to cover different aspects of business management: CRM, Knowledge management, Project management, etc.
They have a built in idea management system in which any employee can express an idea to improve operations and let colleagues evaluate the idea. First, we had trouble understanding the pricing from the website, but it seems that idea management is not listed as a free solution, but we presume it is free for 12 users and 5Gbs of space, so went on to test it.
Two downsides put this software on the second place: Complexity of the screens and the scope of the features. Largely tied to the fact that idea management is not a focus of this software.
IdeaScale is an innovation management platform that uses crowdsourcing to help you find and develop the next big thing. IdeaScale HQ is in Berkeley, CA. They started as government open innovation platform and continued in the same direction, collecting enterprise clients on the way. They have a Free plan for 25 users, 5 Campaigns with profanity filter and mobile use.
They are focused on the open innovation, so once we started a test, we could not hide our work from the public. The software itself is nice, but we struggled with the fact that the privacy is reserved only for the enterprise plans.
Team collaboration and brainstorming tool for 5 users. Not exactly idea management, but it has an infrastructure which you can use to organize brainstorming sessions, Kanban views, flowcharts, etc.
You start a canvas and your team can collaborate, comment and add thingies. A cool tool for design thinking, 6 hats and brainstorming.
Still in BETA though, and very limited if your need surpass 5 users count.
Wridea has been established in 2006 and after 2 years of beta testing phase, the final release has been put online on June 2008. It was developed and owned by Octeth Ltd. a web app development company established in 1999.
With the help of Wridea, you can store your ideas, manage and organize them, collaborate with your friends over your ideas, etc.
Although it is fully free solution, we found that the interface is very modest. So we gave it a 5th place on our list.
Have you seen our full list of the Free idea management solutions?
Innovation is taking a central place in supporting pollinator’s well-beeing.
Playing Google’s interactive Earth Day Doodle inspired me to write about the importance of keeping our planet safe and healthy. Although it seems the world stopped because of the pandemic disease COVID-19, we need to remember it is still spinning and our job is to make it perfect, again. This year we are marking the 50th anniversary of Earth Day by honoring little bees. In the interactive game on Google, we have the opportunity to learn more about the bees’ life and most importantly why they are so precious little creatures.
Quick intro
Bees, the little pollinators and honey-makers, are responsible for making one-third of the food we consume, every day (and throwing it away, sadly). Countless ecosystems’ health and prosperity depend on their well-being, including animals and humans. According to the Center for Biological Diversity, more than half of North America’s 4,000 native bee species are in decline, with 1 in 4 species at risk of extinction. Losing them sounds quite terrible. Especially considering their huge role in agriculture which contributes to over $15 billion to the value of US crop production.
What can we do?
Countless government initiatives and private contributors are supporting innovators from all corners of the world in order to invent new technology and work toward setting this huge task of saving the bees. Innovations worldwide are taking place in mitigating the effects of all the factors causing their extinction. They range from the increasing use of synthetic pesticides to high temperatures, or dangerous fungi growing due to high humidity. If you take a look at already successful innovations in this area, you may find inspiration and take steps to increase the likelihood of bees’ survival.
BIODEGRADABLE PAPER PROTECTS DECLINING BEE POPULATIONS
The loss of habitat due to increased industrialization makes bees travel quite long distances in order to find some plants. It leads to their exhaustion and death, in most cases. In order to help bees survive under these circumstances, there is an innovation that provides energy shots for them during their travel. This innovation is designed as a biodegradable paper containing glucose paste and honey plant seeds. With only 0.5 kg of this paste, there are thousands of bees that can feed on it. This is a project from Saatchi & Saatchi IS Warsaw in collaboration with City Bees and manufactured by Manufaktura Papireu Czerpanego w Kobyłce.
NATURAL PESTICIDE DOES NOT HARM INSECTS
Due to the increased use of synthetic pesticides, bees are literally poisoned and this is a huge cause of their high extinction rate. Somebody would think that we know better, but yet, this is an enormous challenge. Professor Thomas Brück and his team at the Department of Industrial Biotechnology have been working with the tobacco plant to help solve this issue. The tobacco plant produces a natural repellent to protect itself. It is called cembratrienol and the researchers first isolated the parts of the tobacco genome responsible for the production of this natural pesticide and then inserted it into the genome of E. coli bacteria. The genetically modified bacteria are grown in controlled conditions and then the pesticide is separated out in sufficient quantities to be used as a spray. This pesticide does not harm beneficial insects. So, it is a win-win!
DUTCH CITY TURNS BUS STOPS INTO BEE STOPS
The Netherlands has always been known for its innovative solutions. The province of Utrecht designed a project to decorate 316 bus stops with green roofs to support bee pollination. 56% of bee species in the Netherlands are currently in danger of extinction. Turning the bus stops into green hubs is a way to encourage the process of pollination. These roofs are decorated with sedum plants and one of the main reasons is their low need for maintenance. Of course, this project has many other benefits such as improving air quality, cooling the summer air, and storing rainwater as well. There is an initiative for residents to turn their own rooftops into green hubs, offering compensation to the ones with a roof over 20 square meters.
MEXICAN CAMPAIGN CREATES BEEHIVES OUT OF USED STRAWS
Last Straw represents the campaign to save bees while reducing the plastic waste. The idea is to encourage people to stop using straws. A result of partnering between the digital marketing agency Flock Linked by Isobar, honey producers Son de Miel and digital production company Praxlab, the campaign is made to create man-made beehives entirely out of used plastic straws. What the team discovered is standard straws are the same size as Apis Melligera honeycomb cells and also made from the same type of plastic used to manufacture artificial beehives. It was a signal that bees are more likely to accept the straw-based beehive. Professional beekeepers and academics were assigned to the project to assure the quality of the work done. One of the most important news about this is that the prototype is already hosting a bee colony. You can also find plans for man-made beehives online for free!
This was a short presentation of the already successful projects designed to keep the bees safe and alive. If you want to spread awareness and perform the socially-responsible action in your company, you may want to include all of your employees to contribute to this cause. There are many traditional ways to do that but we recommend the use of innovation management software as it holds many advantages of the digital world we already live in.
Our recommendation on what to read in 2020 is based on 3 criteria: relevance, usefulness, and influence. This way, we wanted to help you effectively use your time online, explore and learn more about innovation.
With the New Year at our doorstep, we all feel like it’s time for a fresh start. Can we do it all better this time? We, you… and companies as well? It’s the perfect moment to look for new business opportunities and improvements. For the upcoming year, we’ve listed the 20 most relevant and inspirational innovation blogs to turn to in 2020. Whether you’re searching for new business opportunities, considering new innovation methods, or just want to keep up with the latest innovation trends – innovation blogs are a great place to start.
As a source of valuable information, it is interesting that HBR doesn’t let everyone to be its writer. Besides having a lot of knowledge, you also need to have your story backed up by research, evidence and relevant example. Only then you may be a contributor to this blog, so now you can understand why the most relevant content is found here. Strategy, leadership, organizational change, innovation, decision making, managing teams, and many more topics are covered by this blog.
Here, you can read about every technological breakthrough discovery that could be potentially relevant in the future. If you’re wondering how exactly some of the hot new innovative technology works, look for it on MIT Technology Review.
Being an innovation management software provider, Innovation Cloud blog is an interesting source of innovation articles. It has many great examples of how to execute innovation, embrace innovation culture and nurture diversity of opinion across your organization. Also, if you’re wondering how to optimize the innovation process, and understand how software for innovation management works in practice, you should definitely check out this blog. When you’re exploring innovation management topic, this blog can offer you both educational content and interesting innovation news from around the world.
The content on this site is written for and by professionals who are working in the field of innovation. Innovation management is their main focus, as well as the innovation processes. IM.se is consistently recognized as a top-ten innovation blog globally.
Our readers love and are used to getting exceptional articles here. Whether that’s critical thinking about some hype innovation or innovative ideas themselves, there’s no doubt that our blog is delivering new value to the online innovation community. Our mission is to educate readers about the importance of adding structure in the execution of innovation activities.
Innovation Stories blog provides a unique and exciting approach to understanding innovation through comics. Comics allow presenting theoretical concepts as stories that are easy to connect to real work and innovation-related experiences. Reading this blog, you will gain a better understanding of innovation management and a critical view of popular practices. The only question is “Do you like comics”?
In this blog, you will find useful case studies and inside tips from innovation consultants and entrepreneurs from around the world. It empowers corporations to look up to startups when it comes to innovation. We highly recommend this one.
Investors Digest is pointing to the connection between business and innovation in order to educate and inspire its global audience. Here you can find both educational articles and the latest news. For example, if you want to know more about the best ways to implement organizational changes or promote innovation culture but avoid creating anarchy, read these articles and you’re pretty much all set.
Reading Innocentive blog you will find a collection of innovation insights from worldwide crowdsourcing initiatives. Everything you need to know about the benefits of challenge-driven innovation is on this blog.
Innovation excellence is founded by three of the world’s leading innovation experts and it has thousands of members from over 175 countries. If you’re looking to find best practices and tips for improving your innovation culture, dig into reading this!
Great source of educational articles on innovation. Tim Kastelle is the guy who looks at innovation from a different angle by connecting different ideas, which allows him to deliver exceptional articles to his readers. This blog is mostly educational and carries valuable experience-based management advice for creating an innovation culture. When it comes to little things that most people overlook during the innovation process, Mr. Kastelle got it all covered up.
Paul’s focus is 100 percent on innovation and according to that, the main topics are the innovation ecosystem, designing and building the future, digital technologies. Paul’s also a contributor on innovationexcellence.com
In this blog, you can find the latest news about AI, robots, machine learning, and other up-to-date innovations. If you want to catch up with the latest trends, this blog can be put to good use. Also, you can be a contributor to posted open innovation challenges.
Strategyzer blog has mostly educational content you may use to gain insight into how corporations execute their innovations. Besides that, there’s a lot of articles supported by strategic management theory, problem-solving posts and innovation strategies.
Apiumhub is a software development company. Their blog contains best practices that they came across working with various industries. This company focuses on software architecture, mobile applications, and web development. Plenty of interesting tips and observations based on their experience.
If you want to search through innovations by industries, Springwise has thorough info about the latest inventions and innovations. Most innovations listed on this blog are in the service of environmental protection and future green tech. You may also look for inspiration for your next project here.
Innovate UK is a blog with its focus on the UK’s economy innovation-driven growth. It explains why the UK’s economy is leading in innovative technology and science, by looking for a place for improvement right there. Actually, it’s pretty obvious, but it’s good to see how they’re doing it though.
Matthew Griffin, award-winning futurist, and international keynote speaker is the editor of this blog that demystifies and brings the future to life. Technology, neuroscience, AI, robotics are just some of the topics covered by Mr. Griffin, and if you follow this blog you may find much more!
Daniel Burrus is a technology company founded in 1983 and it helps leaders to create and maintain highly innovative organizations. Building a future using innovation in service of technology breakthroughs and predictable Hard Trends, they are helping organizations and individuals explore new uses of existing technology.
If you ever find yourself wanting to read about the latest innovation news that can change the way this world works, you should be reading this blog. The owner of this website, Craig Shames and other experts discuss their own ideas or contributing to others. Plenty of interesting content, whether you’re new to the innovation topics, or you’re into it a bit longer.
We consider these to be the top 20 innovation blogs, catching the spotlight in 2020. Also, we hope this short summary helped you direct your exploring and find the most convenient content for you. Keep yourself entertained and don’t stop learning, because innovation can happen anytime and anywhere and it’s important to know how to execute it properly.
“Daring Ideas Are Like Chessmen Moved Forward: They May Be Beaten, But They May Start A Winning Game.” This Johann Wolfgang von Goethe quote carries a lot of merits, especially in today’s business world where the ideas are the engine that drives a business forward and one idea can win you the game. Johann Wolfgang von Goethe (1749-1832) was the greatest German literary figure of the modern era and a statesman. And even back then, Goethe was aware of the power of an Idea and what it can bring.
Photo by Randy Fath
Battle for market The fastest-growing companies of today gather ideas from all employees, evaluate them, develop and bring them to market faster than ever before. Some ideas may be beaten, but by allowing your employees to participate in idea management you are increasing your chances of finding “The One”, the “Winning Game” Idea. Companies compete for the market, with the aim to quickly discover, develop and implement ideas for new products or services. To be able to compete at this level, companies must rely on the creativity of their employees and partners. Not only that, but they must also be adept at focusing employees’ creative energies around key business issues — gathering and evaluating ideas efficiently, and quickly identifying those with the greatest potential for implementation.
The leaders’ approach There is a number of Idea management systemsout there, but the question is what to look for in order to maximize your ideas potential and eventually win the game. Let’s start with the basics. As mentioned, market leaders are tapping into all of their available resources, they are opening ideation to all of their employees, as well as to external stakeholders. With an open ideation system and option to invite all of your employees to participate, share their knowledge and expertise, you will create a friendly environment where your employees know their input will be acknowledged and appreciated. However, a simple idea gathering is not enough. With a feedback-oriented system, your employees will be motivated and engaged to participate in ideation, share their perspectives and collaborate with others.
Ideation types Some systems cover multiple ways of ideation. Opening idea submission to all employees, known as the bottom-up approach, is just one of them. There are systems that cover focused submission of ideas, where top management in companies can address specific questions or set specific business challenges. This approach is also called the top-down approach. Within this type of ideation, companies can gather ideas that are of most importance and that are in line with the company’s business strategy. These types of challenges can be usually sponsored by the management to motivate employees even further with challenge-based rewards. Of course, some companies turn to their clients, looking for their opinion and input, for improving existing products/services, or even ask them for ideas for completely new ones. This form of ideation is commonly referred to as open ideation or crowdsourcing. Idea management systems that can facilitate all of the above-mentioned types of ideation are the ones worth looking into.
Features and perks Once shortlisting the systems based on the ideation you are looking to implement, the next step is to look for the idea management system functionalities that will enable your company to capitalize on the collected ideas. The leading idea management system providers offer these functionalities and features:
Idea workflow configuration
Configuration of submission forms
Configuration of scorecards
User roles configuration
Personalization of the system
Integration with other systems
Strong support structures
As mentioned, they need to cover every aspect of ideation (bottom-up, top-down and open ideation). However, the flexibility of an idea management system and the possibility to perfectly fit the company’s needs is one of the biggest differentiators between idea management vendors. The ability to configure idea workflows, submission forms, evaluation criteria without requiring additional development hours for, it is what defines the worth of a system to the company using it. To be able to maximize on your idea management investment, you should also be looking for a system that must be in accordance with your business strategy and that can be integrated with your existing business ecosystem and software that you already have in place (SSO provider, Slack, CRM, database, etc.).
Choosing the right one The above-mentioned information should assist you in comparing the solutions that are offered on the market and selecting the ideal idea management system for your organization. And once you do that, you are ready to start looking for that “game-winning” idea on the wings of your newly implemented software. You can check out the break down of TOP 5 idea management software you can choose from in one of our previous blogs.
Ideas are very important throughout all your life. Like small, childhood ones, how to get your sandcastle bigger, through the breakthrough ones, from industrial revolution ideas that changed the world as we know it.
Now you can choose from many innovation management platforms that can help improve your business in every way. But is there a universal one, or one size doesn’t fit all?
In this blog digest, we analyzed the most competitive Innovation management software that can assist you in your innovation process with their end-to-end innovation management platforms. With the focus on functionalities and usability as the requirements that all users are in pursuit for, you will know from the first hand what are the pros and cons of this type of software.
Innovation Cloud is one of the most comprehensive, end-to-end innovation management platform, made available on the cloud. On whatever type of innovation you think, they will support it. Top-down innovation, bottom-up innovation, challenge-driven innovation, open innovation, crowdsourcing, phase-gated methodology, NPD, product portfolio management, market tracking…It’s so easy-to-use yet engage and stimulate end-users, that will pull out ideas even from the most elusive ones. The progress of innovation is followed from idea to market, with comprehensive and real-time reports and analytics, so you can always make educated decisions and track your future success. To make adoption easier and speed up the implementation process, Innovation Cloud can be quickly deployed within your current environment so your end users can maintain their existing tools. And not to forget, their dedicated team of experts available 24/7, to assist you to utilize software to suit your exact needs.
Usability End-users minimalistic Interface The intuitive, minimalistic interface of the Innovation Cloud platform for the end-users is the result of years of fine-tuning, recently redesigned. Functional Data Visualizations Innovation Cloud flagship software, “Enterprise,” with built-in reports are actionable and ready for export. The capabilities of custom reports will make it much easier for your executives to make educated decisions.
Features Most features are customizable. With the Global application, you can customize literally everything. Enables you to digitalaze every part of your innovation process. Extensive Integration capabilities. SSO integration is free of charge in any scenario. Possible integration with any other third party software, such as Microsoft SharePoint, Yammer…
Pros
With Enterprise solution, you can customize everything, literally.
Text editing features available, no need for uploading and downloading documents
Lots of advanced, real-time reports. Need more? No problem, customize your reports
Cons
The web presentation of their different solutions is a bit confusing. Clarification: Enterprise solution stands for out-of-box innovation management platform that can be customized to suit your company needs. The Global solution stands for a tailor-made software solution that you jointly design with their experts from the ground.
Founded in 2006, Qmarkets is one of the most acclaimed innovation management platforms on the market. Qmarkets’ Q-360 suite of collective intelligence products is tailored to address specific use-cases.
The various Qmarkets products are available in three editions, each of which is tailored to enterprises that are at different stages of the innovation process.
Usability Easy Deployment With Qmarkets, stakeholders are seamlessly added to the platform via a back-end integration that only requires a one-time setup. Deployment is also kickstarted thanks to pre-packaged solutions designed for specific innovation needs. Intuitive Self-Admin Capabilities In addition to offering a selection of best-practice workflow templates, Qmarkets has recently launched a flexible self-admin tool, which offers greater control over specific workflows, as well as a selection of customization capabilities.
Features Screening and Evaluation Tools The Qmarkets platform offers intelligent crowd-voting tools, and other features designed to evaluate and incubate ideas within the pipeline. ROI and analytical capabilities are also included. Intelligent Automation Tools Qmarkets offers a variety of automation tools, including automated user selection and idea graduation. These utilize predefined criteria to trigger activity and progression within the system.
Pros
Ease of Use and creation challenge
Ease of multinational expansion
Scalability
Cons
General problem with language translation (Duch, Hebrew). Not supporting all functionalities on other languages.
More focus on idea management and crowdsourcing than on NPD
IdeaScale represents the emerging platforms in the innovation management niche. Founded recently in 2009, IdeaScale places heavy emphasis on features like gamification and mobile-responsiveness.
Using crowdsourcing, IdeaScale allows organizations to involve the opinions of public and private communities by collecting their ideas, voting on ideas, reviewing ideas and finally implementing those ideas.
Usability Simplified Interface IdeaScale’s has an easy-to-use basic interface, deriving concepts from social media networking sites. New users can be brought on board via invitations to a portal where they can submit and vote on ideas. Manual Idea Pipeline Movement IdeaScale requires a degree of manual effort to move ideas from conception all the way to implementation. On the flip side, the platform gives businesses more control over the quality of ideas being pushed through the pipeline.
Features Mobile Optimized While the most innovation management software solutions utilize mobile app interfaces, IdeaScale’s solution is 100% built with responsive elements. This makes the user experience streamlined across all devices. Open Customization With IdeaScale, companies can modify every image, language, and interface structure within the platform. Alternatively, they can have a dedicated UX team modify the interface according to their needs.
Pros
It’s easy to install and use.
Highly reliable and scalable platform idea generation and management.
Customer support is high quality.
Cons
The lack of a few useful enhancements, for example, the ability to clear leaderboards or have leaderboards by campaign but, overall, I dislike very little.
Brightidea is another veteran in the innovation market, offering a robust feature set for businesses of all sizes. Its products focus on empowering the workforce, measuring the potential of new ideas, and consolidating insights for the resolution of company-wide problems.
With Brightidea you can engage your employees and partners at scale, collaborate on different ideas, and foster a culture of innovation within your company.
Usability Flexible Modular Interface The user-friendly and customizable interface of the platform offers simplified ideation monitoring. This makes it readily applicable to a variety of business models. Intuitive Project Management Screens Brightidea makes the process of managing and tracking multiple ideation projects from a single hub extremely simple. The platform’s transparent evaluation capabilities also take out the guesswork of shortlisting the best ideas.
Features Innovation Apps Brightidea offers 15 separate innovation apps designed to address specific objectives, such as initiating employee engagement, tracking trends, and developing opportunities. Engagement Metrics To gauge the effectiveness of your innovation campaign, Brightidea comes equipped with built-in engagement metrics that track employee engagement and collaboration.
Pros
Modular platform, easy to use for back-end users.
Reactive support team in case of technical issues. You are never alone with your problem.
Talented team of Professional services team to get you up and running.
Cons
A similar, yet diverse submission form can be confusing and challenging for use.
More focus on contribution and engagement metrics than on metrics related to innovation process.
Spigit is driven largely by a primary goal: to enable enterprises to leverage the collective intelligence of their stakeholders. Founded in 2007, the Spigit platform is recognized for its user-friendliness, scalability, and extensive employee-engagement capabilities.
Usability Minimalistic Interface Spigit’s simple and sleek interface can facilitate the management of several idea challenges simultaneously. Idea Feed The idea feed makes it easy to stay ahead of new and ongoing ideas in your innovation campaign. Valuable metrics, such as star ratings and incubation progress bars, let you spot high-priority ideas rapidly.
Features Open Idea Marketplace With Spigit, employees are put in the driver’s seat when it comes to innovation management. They can pitch ideas, provide feedback, submit projections, and more via an interface modeled on popular social media platforms. Predictions As employees push new ideas into the workflow, Spigit’s algorithm works in the background to highlight the most lucrative ideas.
Pros
End-to-end management of challenges/programs
Community management, including voting and comments
Great support from Spigit managers who are always ready to give you a good piece of advice
Cons
The admin side is a little less intuitive
Backend still a bit clunky and difficult to use and pricing is not very flexible. The mobile version also needs to be better improved
There it is. The list of Innovation Management Software that are the most used and have strong positions on the market. Everybody is constantly improving so there is a chance to find some new features and functionalities very soon.
As far as usability is concerned, going with any of the platforms above should cause a minimal friction during deployment. After all, these companies constantly update both back and front ends to boost their adoption across enterprises of all sizes.
Features-wise, the top competitors are Innovation Cloud, Brightidea, IdeaScale. However Qmarkets has a slight edge. This is largely thanks to its versatile evaluation tools, streamlined automation capabilities, and recently-added self-admin features – delivering a broad degree of flexibility when crafting innovation challenges.
The impressive consulting capabilities of Innovation Cloud – as well as its simple, distraction-free – make it well suited for getting innovation projects off the ground quickly. Brightidea, Spigit, and IdeaScale also offer a robust array of features and tracking capabilities.
However, in terms of achieving a good balance between usability, scalability, flexibility, and automation, Innovation Cloud is certainly the main contender and out top choise.
Innovative potential of AI, and especially today’s machine learning systems, is in its self-learning and self-improving capability without human interaction. Digital assistants like Siri, Cortana and Echo are just some examples of A.I. that we already use. But A.I. goes far beyond that.
Artificial intelligence is innovative technology that will have enormous economic and social effect like all other revolutionizing technologies in the past (steam engine, electricity, internal combustion engine).
The reason that AI is so big change gamer is its ability to learn autonomously without human interference and explicit instructions. Many things that we as human species know and do, can’t be easily explained and automated. For example, facial recognition, ability to speak a language, and skills in general. Tacit knowledge (know-how, skills, and experiences) is very difficult to verbalize and transfer to another person, let alone to automate and improve upon.
Artificial Intelligence in Business
But how do you develop and integrate artificial intelligence in business innovation? Is it really an opportunity to grow exponentially? Or does it represent a latent threat that would interfere with the lifestyle of the people?
Benefits
When we talk about artificial intelligence in business, we refer to an incredible range of innovation that can be used for its growth, such as:
• Improve productivity
• Carry out marketing strategies
• Identify trends in the market
• Optimize process management
• Improve customer service
• Improve product quality
Now, the interesting thing is that, regardless of the turning of the company or business, artificial intelligence can help in different fields, for example:
• Tools like Google Analytics allows you to have a complete study of the traffic of a website and how users interact with it
• In medicine, it is widely used to save and generate complex studies and reports which facilitate the work of doctors
• Business Intelligence uses artificial intelligence to make decisions within the business
• In transport, it makes a significant improvement with autonomous automobiles, both in pedestrian and driver care
Likewise, its use can be found in everyday situations, such as finding the most optimal route to reach a destination. It is obvious that artificial intelligence can represent a great benefit for humanity.
Threats
On the other hand, artificial intelligence might represent a great risk to the lifestyle of people, starting with those companies or governmental institutions that would use a series of illicit actions to gain competitive advantage, enrich themselves or others by increasing their power.
For example:
• Several professional careers, as well as jobs, will be replaced by the use of artificial intelligence
• There are legal cases where companies have used AI to access sensitive customer information
• Its use in the military represents a risk if it falls into the wrong hands
Discussing possibly threats from AI, Elon Musk proposed that Artificial Intelligence must be regulated, so it can’t be misused.
Considering all this, we can highlight several questions:
• What are the risks if AI develops the use of war weapons?
• What role will AI play in the world?
• How will it be used in the protection of sensitive data or of the data of complete nations?
Artificial Intelligence Good or Bad?
For good or bad, time and the way that companies use and control Artificial Intelligence as a business innovation, will define its course. Therefore, it should be noted that technology titans such as Google, Amazon, Apple, Microsoft, Facebook, already have a host of applications and digital assistants guided by Artificial Intelligence. Therefore, its use should be used in the most appropriate way, highlighting the large benefits that this can bring and avoiding its use in war weapons or in the obtaining of sensitive information of the users.
