What is the difference between innovation management and change management?


Hello again,This post is directed to all those who are new in the innovation field that will definitely be confused with overlapping nature of these two broad terms – Innovation and Change.

To shed some light on the differences between them I will first deliver you their definitions, and then with some effort, main differences that will help you understand your standpoint.



INNOVATION MANAGEMENT is the discipline of managing innovations. It can be used to develop  product/service, process or business model innovation starting from creative idea to launch.

The focus of innovation management is to allow the organization to respond to an external or internal opportunity, and use its creative efforts to introduce new ideas, processes or products to reach market demands.

Common tools include brainstorming, virtual prototyping, product lifecycle management, idea management, TRIZ, stage-gate process, project management, product line planning and portfolio management. (source: wikipedia)


CHANGE MANAGEMENT is an approach to transitioning individuals, teams, and organizations from a current state A to a desired future state B.

It involves the process, tools and techniques to manage the people-side of change to achieve a required business outcome.

Change management’s goal is to minimize the change impacts on workers and avoid distractions. (source: http://www.change-management.com)


Having this cleared, let’s move onto the differences.


Main differences between Innovation and Change management:


Change management largely deals with a lot of known’s, on the other hand innovation management deals with a lot of unknown’s. Every creative ideas has a certain known beginning, but not a known end. In change management point A and point B are well known, it is just a matter of good execution to bring the change to point B.


Innovation management is tied to detecting and developing new areas as organizational goals in terms of Strategy and Vision development, whereas Change management is tied to implementation of such a Vision. An innovation is a disruptive change that will challenge your core capabilities and your core rigidness. While, Change management will demand you to convince your people to follow through a chosen path among different alternatives that have been pondered. Although they seem to intersect in some points the skills sets required are different.

3. CHANGE VS INNOVATION – A change does not necessarily mean innovation, while innovation always means the change.





Public education VS Creativity – Can you break the rules?


Last year I started poll on LinkedIn addressing influence of Public education on our creativity. I posted well known Ken Robinson video and waited for the poll answers.

I was taken by surprise how much this topic is hot, and what contributions were left.

In this post I wish to share with you the brilliance of people involved in the discussion.


“You have to know the rules before you can break them. All things will stifle your creativity or stimulate it to a certain degree and so in that sense, public education won’t kill creativity, but it will guide it towards something which is an acceptable norm within the constraints of established thinking. “

Ian Furniss • I think It’s a difficult question to give a definitive answer to. To some extent there will always be a need for formal education and a saying comes to mind which shows that “You have to know the rules before you can break them”. Could you be a Photoshop pro for example without actually knowing how to use it? No. You could certainly learn to use it without formal education of course, but that takes time and so I tend to see structured learning having an advantage up to a certain point. Where that point changes is in where you mention, thinking inside or outside boxes. Consider something like Partizan and Red Star, if you support one or the other it’s highly unlikely that you will convince an opposing supporter that yours is the team more worthy of support. That goes the same for ideas. When you have had a lifetime of indoctrination into a certain way of thinking, no matter how much you implore someone to “think outside the box”, what you are really looking for is for them to think within the constrains of your box. Could you have convinced Pavarotti that his talents were wasted and he should have been singing heavy rock? The only way to have free creativity is to abandon formal or public education and teach yourself. Even then, that will be limited by your own life experiences, the things which you like or dislike, each of which will influence your direction. At that point the conclusion I come to is that all things will stifle your creativity or stimulate it to a certain degree and so in that sense, public education won’t kill creativity, but it will guide it towards something which is an acceptable norm within the constraints of established thinking. As a caveat, I should add, it is still possible to do something that is seen as original within those constraints, but it is more likely to be an amalgamation or extension of already existing ideas i:e was rock & roll a new idea or was it an adaptation of R&B, blues, jazz, etc?

 “One should be careful with phrases like that old silly stuff of “deschooling society” the very expression of narcissistic intellectualism. Education is good by itself, schools too. We can certainly make them better and better.” 

Gabriel A. Ramirez • The question itself is tricky. In some way implies that education kills creativity. It puts education under suspect. A much better question is daniel Vauldrin’s and, perhaps an still a better one is: What ca one do to help education and educators to enhance, through educational systems, creativity even and more? One should be careful with phrases like that old silly stuff of “deschooling society” the very expression of narcissistic intellectualism. Or such a good music with lyrics that goes like this “… We don’t need no education, we don´t need school control. Teacher, teacher lives the kid alone” The authors of that music did never ever imagine that with that lyrics they were so massively contributing to today overabundance of “bricks in the wall” all over the world and specially in Britain. Education is good by itself, schools too. We can certainly make them better and better.

Job hiring: Much emphasis has been put on their having a degree, and less on what they bring to the table in regards to real experience, expertise, skills, and abilities.
Melanie Edwards • I am very fascinated by all the comments in this poll. I appreciate the broad spectrum of backgrounds and personalities that LinkedIn brings together for discussions such as this. I agree with much of what I am reading, and had my own “filters” in place when I first commented. For one, thinking in terms just the American public school system. Going beyond that, and outside of other “filters” i had in place, I can certainly appreciate the comments of Ian, Michelle and Vasco regarding stifling creativity in order to be compliant with a structure (my paraphrasing) — but want to take it further. In the USA, there are many people who have not completed their formal education to the point of securing a degree, for a variety of reasons. Some, may pick it back up later in life, some may not, again for a variety of reasons. Unfortunately, the persons who are not degreed (I refuse to say uneducated, as that is NOT definitive in all cases) are most often “weeded” out of an interview process for jobs or even promotions, and passed by for someone who has a degree. It is common knowledge, as well, that few people in the USA work in their field of degree anyway. Much emphasis has been put on their having a degree, and less on what they bring to the table in regards to real experience, expertise, skills, and abilities. Our own corporate hiring practices throughout the USA award the people who have conformed to the point of securing a degree (any degree, often), and sometimes overlook the person who can offer the most to the company’s bottom line, top line, mission, and whole environment. IMHO.


“Freedom to self-determination leads to more creative behaviour!”

Ron Broens • Vitomir Rašić already shared the speech from Ken Robinson which explains that the current education set-up is not really supporting the development of creative skills and competencies. But also have a look at Steve Jobs’ 2005 Stanford Commencement Address at http://www.youtube.com/watch?v=UF8uR6Z6KLc . His speech is all about following your passions and making your own decisions for your education. Freedom to self-determination leads to more creative behaviour! The system requires change to become more effective in teaching skills that are more difficult to measure. Stay hungry, stay foolish!


I lost my independence of thought. So, along about 10 years of “professional career”, I ended up seeing that it was exactly those personal traces that were so much frowned upon that were actually valuable in the real world: autonomy of opinion, transversal thinking, imagination… the things I had to keep in a box in order to succeed in academia are the things society actually needs in order to survive and thrive.”

Vasco Névoa • Like Ian, I agree that we are first and foremost the sum of our experiences. Hence we cannot escape the shared experience that is school. It formats us, whether we like school or not. The deeper question is then: shouldn’t we be more than just that sum? We all believe that we should be capable of using all that experience in novel ways, by remixing it and re-contextualizing it, and we see the world becomes better when we do it. The problem is that this creative thinking implies “doing things differently”. Stepping outside the norm. And being different, like Michelle pointed out, is usually frowned upon in the academic world. It starts in the kindergarten and goes all the way up to college. If you act differently, you’re either weird or cheating. And this is one point where I’d like to make a positive criticism: not all cheating is bad. Some of it is quite creative. Some of it is creative enough to make a difference in the capacity for survival in extreme or unusual conditions (like, say, a global crisis?) Personally, I was always the “different” kind of student. Mostly I was just weird and sometimes loud-mouthed, and sometimes I felt I had to cheat to survive like anyone else. It was a very long and very tough fight, and by the time I finished college I thought I had won: I knew the system and more or less how to navigate it with moderate success. I kept my imagination to myself and just concentrated on being “compatible”, which made me an excellent asset for any company who was looking for a robotic humanoid to expand their production line. But in truth, I had lost. I lost my independence of thought. So, along about 10 years of “professional career”, I ended up seeing that it was exactly those personal traces that were so much frowned upon that were actually valuable in the real world: autonomy of opinion, transversal thinking, imagination… the things I had to keep in a box in order to succeed in academia are the things society actually needs in order to survive and thrive. I’ve been investing in my old self for the past few years, trying to recover that imaginative child that didn’t take “no” as an acceptable option. The good news is that I’m slowly getting there. The bad news is that there is a critical point of no return, at least apparently, and that others are not as lucky. Some of my classmates fared very well in academia, but very poorly outside. They forgot how to think independently, and worst of all they lost their self-confidence. I know some other people that just gave up their mind, transformed into a neural message recorder, a knowledge sponge, and are now capable of memorising just about anything you throw at them, but are utterly incapable of criticising what they have learned. These are the casualties of the “education war”, for we are at war with our nature when we force ourselves to memorise something we don’t even like. And they happen because school is a massive logistic system, and most people believe it must be managed as such, leaving no room for individuality — that would be too complex to manage. Criticising constructively, I believe that “cheating” must be revised. The system must welcome some forms of cheating. For example, if a student blatantly copies another student’s test by peeking over the shoulder, that’s plain stealing and no benefit comes from it. But if two or three students work together to split the heavy curriculum between themselves and share their knowledge during the exams, that’s actually very organised and competitive team work. The kind of successful team work that companies kill for. This is another aspect I think the schooling system has to seriously improve in the short term: promote self-reliance and individuality via team work. Less individual exams, more team challenges. And more group learning. Cramming 30 to 50 kids into the same classroom in front of a teacher is not group learning; they have to be able to experience the subject freely, to discuss, to debate, to contradict, to find the logic behind it — TOGETHER. This is what takes people to finding their place in society — a place where they feel useful, not the first place where they can survive. Like Melanie says, there are some fantastic teachers out there, I had some. Unfortunately they are fighting a loosing battle against the majority of bosses, colleagues, students, and parents. This positivism of believing in the individual student and bringing out its best personal features is something that has to be institutionalized, or we will just keep making humanoid robots. Which are defective by nature, in that role. Some of the “alternative” northern european and north-american schools have achieved this goal. But why are they viewed as the exception instead of an excellent example to follow? Because of logistics. It is far easier to control a system with a simplistic rule set, than it is to care for quality.


My final thought is that creativity and originality have to be valued. The older a student gets, the more difficult it is for that student to offer original insights without being laughed at. After being ridiculed a few times by peers, that student will most likely keep her mouth shut the next time she has an idea. It doesn’t matter how much encouragement she gets from her teacher, she will not share it. After a while, she might even stop getting those ideas. What’s the point anyway? On the other hand, what if students got marks for original ideas or clever ways of finding solutions? What if we really looked at the work in progress and not just the final outcome?”

Michelle Vaudrin • People go to school in the hopes of getting into the university and the program of their choice. So what do American students do to get into university? They study for the SATs. I have never written the SATs, so I would like to know the following: Does the SAT have a section to evaluate creativity? (If it can really be evaluated.) Does the test look at HOW the students got their answers, or is it only the end result that is looked at? As for Canadians, we have to get high grades. To get high grades, you have to give the teacher what the teacher wants. Yes, there are teachers who encourage creativity, curiosity, and spontaneous discussions. Just last week, I was teaching history/geography to grade 5 and 6 students, and we were really into the Canadian Shield and rock formation. I kept looking at my watch worried about not having enough time to finish my lesson. I found myself saying, “Ok, guys. We have to stop this discussion now. We still have all these pages to cover for today.” I felt disgusted with myself afterwards. As a teacher, I constantly feel this pressure to cover the whole government program. I also have the parents to worry about in the private sector. “What did you do in class today Johnny?” Imagine the parents’ faces when they hear, “Oh, we just looked at rocks and talked about them.” My final thought is that creativity and originality have to be valued. The older a student gets, the more difficult it is for that student to offer original insights without being laughed at. After being ridiculed a few times by peers, that student will most likely keep her mouth shut the next time she has an idea. It doesn’t matter how much encouragement she gets from her teacher, she will not share it. After a while, she might even stop getting those ideas. What’s the point anyway? On the other hand, what if students got marks for original ideas or clever ways of finding solutions? What if we really looked at the work in progress and not just the final outcome?


My original question was:

Can public education kill our creativity? (http://linkd.in/ehGsqy)

“Can educational frame limit us to thinking just within the “box”? Are we too much influenced by social paradigms that we cannot think outside them? http://www.ted.com/talks/ken_robinson_changing_education_paradigms.html “
My question to you:  What can public education do to enhance creativity?

What Everybody Ought to Know About Frugal Innovation


Frugal innovation has already occupied attention of many innovation experts who gave it more or less identical definitions (which is frankly rarely encountered in innovation field).

The Definition: Frugal innovation or “reverse innovation”, “constraint-based” innovation as others call it is innovation designed to be inexpensive, robust and easy to use. It also means being sparse in the use of raw materials and their impact on the environment.


Indians are natural leaders in frugal innovations, with their ‘jugaad system’ (jugaad—meaning, do the best with what you got) , vast population and tremendous differences in social and economic status of its people. They are masters of developing make-shift but workable solutions from limited resources.

Key elements of Frugal innovation :

  1. Outsource all non-core activities
  2. Use technology in imaginative ways
  3. Apply mass production techniques in unexpected areas


Frugal innovation is not just about redesigning products; it involves rethinking entire production processes and business models. Companies have to drastically minify  their costs so they can reach more customers, and accept thin profit margins to gain volume. So the emerging world’s reverse innovation and frugal production are part of a new approach to management.

This new management model pushes two common thoughts beyond their prior limits:

1.The customer is king,

2.That economies of scale can produce essential reductions in unit costs.


Companies are starting with the necessities of some of the world’s poorest people and redesigning not just products but entire production processes to meet those needs. This can involve changing the definition of a customer to take in all sorts of people who were formerly expelled from the market economy. It means cutting costs to the bone and eliminating all but the most essential features of a product or service.



The number of frugal products on the market is growing rapidly.

>Tata Motors has produced a $2,200 car, the Nano.

>Godrej & Boyce Manufacturing, one of India’s oldest industrial groups, has developed a $70 fridge that runs on batteries, known as “the little cool”.

> First Energy, a start-up, has invented a wood-burning stove that consumes less energy and produces less smoke than regular stoves.

> Anurag Gupta, a telecoms entrepreneur, has reduced a bank branch to a smart-phone and a fingerprint scanner that allow ATM machines to be taken to rural customers.

>Aravind Eye Hospitals from Madurai in India have reduced eye surgery costs by over 80% by applying standardization principles from McDonalds.

>Narayana Hrudayalaya from Bangalore have made open heart surgery so reliable & affordable (one tenth the cost in western countries!) that patients are flocking in from across the world.

> Solar Bottle Bulb is a sustainable lighting project which aims to bring the eco-friendly Solar Bottle Bulb to poor communities nationwide. This product was originally designed and developed by students from the Massachusetts Institute of Technology (MIT).

So then, whats really changed to give Frugal innovations such exploding start?

First of the possible reasons is definitely ever expanding India and China gigantic markets with their massive purchasing power dealt through sheer numbers and specific sensitiveness when it comes to pricing of the products.

Second reason is culture inability of Western countries to adapt to changing markets. Its hard to even imagine that Germans, Americans and British would develop such low cost products with their expensive work force. This is one of main reasons why western countries have to outsource large part of their industry just to keep their competitiveness in line with Asia expansion.

It is a race already lost.

“As the developing world grows its purchasing power, western organisations are globalising operations in order to meet the demand. In the last 10 years GE’s revenue in developing markets experienced compound annual growth of sixteen percent. IBM employs more people in developing countries than it does in the US. Eight of the world’s ten biggest investors in R&D have plants in China.”


Third reason is Wants vs Needs.

Third reason was born from fundamental need of Western people to spend money on something they really don’t need. Never Ending pursuit of more functionalities, features and options became cancer wound that ate right through peoples pockets. Gadgets, as I call them, became status symbols, not really tools to finish the job. Manufacturers and their Marketing and Sales armies dug right into the trap by listening to peoples wants, rather than focus on their true needs. That’s why Western countries failed to provide for Asia market overall.


“Perceived benefit sells. Customers want those 25 apps that they’ll never use because they like to think they are the kind of person who will.”

On other hand, India and China manufacturers filled emerging gap with ease and efficiency with simple battle cry on their lips: “completely devoid of luxury features, product does what it is supposed to, and that’s it. It ain’t pretty, but it works.”


Back to the future:

it’s hard to predict exactly how countries change as they grow richer. What will happen when that massive purchasing power of Asia gigants starts to cluster around specific power centres and fast emerging millionaires?

I think they are already becoming more western then the West itself. Tycoons are buying luxury products from western companies, again to achieve certain status. So it’s a snake eating its own tail again and again.

Where is Frugal innovation then among this lightning changes? I would say right in the middle…as a transition period it makes sense.

In the Conclusion:

Simply put, simple design and a minimal investment of time and resources has the same growth ambition potential as any other new product introduction.

New term for today:

“Innovation blowback —where you have something coming out of a country that has nothing except clever people.”

Frugal isn’t just for large companies. It’s a design principle that can help small firms make a big impact in developing nations.

Frugal is transitional period.




1. Is Frugal transitional?

2. Are Western nations doomed by its unarticulated wants?

3. Is this space for another emerging market?



“Scratch the surface, there may be a diamond underneath” – are there clear possibilities for Frugal innovation in Serbia?

Fandango – Bajofondo Tango Club

Few words about Innovation with Mr Bror Salmelin


Bror Salmelin, Policy Advisor to the Director of the European Commission

Graduated from Helsinki University of Technology with majors in Control and Systems Engineering, Electronics and Measurement Technology,1978.

Work career:
Assistant at Helsinki University of Technology 1979-1984.
Worked at TEKES (a Finnish agency co-ordinating industrial RTD) 1984 with management positions e.g. in Manufacturing, Industrial Automation and Electronics. 1994 onwards the Deputy of the Information Technology Section.
Finnish representative at Information Technology Committee of the IST programme. One of creators of the global IMS (Intelligent Manufacturing Systems) initiative from 1990, and during the Feasibility Study phase chaired the EFTA delegation.
Technology Attaché/ Vice Consul for TEKES in Los Angeles 1997-1998 establishing research and business contacts in ICT.
Works in European Commission; since 1998 as Head of Unit in various units (Integration in Manufacturing, Electronic Commerce and New Working Environments). In this context developed concept of European Network of Living Labs, which is grown through EU presidencies to 150+ sites innovation network for ICT intense services.
Since 2007 Policy Advisor for the Director in ICT addressing Societal Challenges (2011 onwards adviser for the Directorate-General). Responsible for innovation and take-up, and real world settings fostering innovation, Living Labs. Runs a senior industrial group “Open Innovation Strategy and Policy Group” with leading industries.
Member of New Club of Paris. Member of the Advisory Board for Innovation Value Institute, Ireland.
Expertise in intangible economy and value creation, related to policies like innovation policy, productivity and creativity.

Focused now on new service innovation.



1. Why is innovation so popular today?

BS: Innovation is a popular word, as countries and regions realize that they need to have a new approach to sustainable societal and economical growth. It is as word having inflation, as there is very little new taken on board from new innovation research, especially regarding knowledge intense sectors and knowledge society. We must see that innovation involves courage to take steps in new directions, and especially not now only to intensify the “old”.  Innovation is DOING things.


2. External or Internal innovation? What is your choice and why?

BS: Both. One does not exclude another. When seeing sources of innovation one can see that most of business ideas come from outside, or interactions with colleagues, clients etc. But we need to keep internally strong knowledge and cross-fertilization across areas to be able to identify and use the external. Internal knowledge and networking also is important to produce value for externals. It is to create a mutual win-win situation based on open collaborative approaches (crowds and co-creation).


3. What is more relevant by your opinion: Incremental or Breakthrough innovation for overall country and business growth?

BS: Incremental development is incremental, and as such necessary to improve things. But, at the end the real breakthroughs come with paradigm, behavioural changes. Hence it is important to create those kind of experimental environments to test new approaches, with controlled risk. New approaches might be technologies, behavioural models, societal behaviour and of course business models too. Experimentation in real world settings increase probability of success and increase scalability to different environments as well.


4. Name three things that makes innovation successful?


1.That it is an innovation, not invention only.

2.That innovation happens with cross-fertilisation across all actors, often in real world taking the societal and technical innovation together, to lead to service or business innovation

3.That in the process there is courage to do the unusual


5. Is Europe good ground for social innovation?

BS: Our main asset is highly skilled, multicultural and demanding population, strong societal values and also societal security. Based on this we need to develop such innovation processes fro co-creation of services for the citizens that this unique strength of Europe is an asset. This “most advanced users” is also true for business services. Hence, combining societal, business and economical aspects with technology innovation makes us competitive.


6. What are living labs? Why are they important?

BS: See www.openlivinglabs.eu and www.openinnovation-platform.eu. When the concept of Living Labs was developed in my unit together with the stakeholder roughly ten years ago, the critical issue was how to make Europe attractive for innovation, how to attract intellectual and financial capital for innovation in regions. This brought the key idea of co-creativity an PPPP (Public Private People Partnership) as leading principles. Living labs are now a network of European (and beyond) sites for doing innovation based on user-centricity, and out in the real world, having the users continuously participating in the process. This is very much also the fundament for our European view of open innovation. One could say Open Innovation 2.0. Living Labs as concept are important building blocks enabling the creation of real-world environments and open platforms for testing and developing innovative (service) ideas in scalable environments.


7. What is Creative commons? What tools are applied?

BS: Creative commons is one of the licensing formats enabling building and sharing open communities and services. Strong IPR is necessary to keep the platforms open, likewise strong common approach to architectures on functional level. Creative commons is one way of capitalising and developing the societal capital in open innovation ecosystems.


8. Digital agenda of Europe – can faster Internet, Cloud and Web 2.0  technology bring greater innovation results and growth?

BS: Per se these technologies are critical enablers for the true paradigm shift. Co-creativity and crowdsourcing require in practise high performing infrastructure. More important for open innovation however is to create proper open platforms for innovation, also taking legal (e.g. IPR, privacy, trust) issues on board, catalysing for sharing.


9. Why EU doesn’t  use Cloud services and build its own social innovation network?

BS: The EU strategy for cloud services is developing. Interoperability, data security, transferability, privacy issues are examples which need to be also adequately addressed, and it is affecting the whole cloud architecture and governance issues. We are using available social networking tools to gain experience, but also actively engage the stakeholders to our actions.


10. When do you think Innovation union will be reality?

BS: The Innovation Union is part of the EU 2020 programme. We will prototype the tools with e.g. Active and Healthy Ageing (AHA), followed by others. These are integrated actions delivering results on regional, national and EU level, combining short and longer term activities. The idea is really to increase the demand-side innovation dimension to the research and development policies and actions. Innovation Union is a reality when the actors get together, and learn to build on sharing and trust across the whole innovation process.


11.What do you predict will be future of innovation and what trends can we expect?

BS: User-centricity, co-creation and citizen involvement will be increasingly important. ICT enables new forms of collaboration of value communities, where the role of the public sector is really to ensure the mash-up of the different skills and drivers for innovation, in real world environments. On the other hand the role of the public sector is also to invest in the new seed of ideas, nurturing them to be harvested.

I wish I had a crystal ball..


Innovation Post

10 tips of how to deliver a great presentation


Hello,I thank my dear wife Bojana on giving me the ultimate test before i went to the public with simple question:

“Hey dear Husband (this is my version),

What are you exactly doing? What is your job? You see, my friends, family and mother are asking me and i really don`t know what to tell them.”

I was overjoyed to finally explain myself…Which i did, but two hours later i found that she was completely lost to me. That was i valuable lesson, and very important to me. From that day i constantly worked on my presentation skills, never to see that look on someone`s face like that day.

So please read what i have to say about my experiences.

After some serious time of extensive education about Innovation and Innovation management i finally got the chance to put my developed knowledge to some good use beyond office walls (beside my wife).

I was involved in IT Open Days 2011 seminar in Belgrade as a presenter on the subject of :”Innovation management in Cloud Computing”.

At first i was thrilled that i finally got the opportunity to pass the word to my fellow people and young students from Computer faculty, who btw are brilliant, but then i was forced to focus on the message i was inclined to serve them.

Innovation is not topic overly popular in Serbia, and because of that people are vaguely familiar with the term and i was at the hotspot.

My choice was to perform this presentation with all the necessary informations related to the subject and utterly bore them to death, or to use some creativity and to make thing different and interesting.

Naturally, i picked creativity. 🙂


1. CHOOSE ALTERNATIVE – I sliced through conventional creation of PPT presentations and went for something little less known: http://prezi.com/ntby344eeigr/upravljanje-inovacijama-u-cloud-tehnologiji/

Note: this gave me focus where i wanted to and it was very easy to create and completely lovable by students.

2. RECOGNIZE THE AUDIENCE – I picked not to talk in academic sophisticated manner, but to tune my vocabulary to their own age.

Note: Simple memory from my school days told me that was the right way to go.

3. “BATTLE CRY” – I focused “Battle cry” of my presentation to innovation and possibilities of managing it, not to Cloud computing about which they were hearing all day.

Note: Innovation was the term that i had to put light on, Cloud was not. I have chosen that way after reading the Agenda of the seminar and realizing that there were 5 or so presentation dealing with Cloud computing.

4. EXAMPLES, PICTURES, VISUALIZATION – I choose interesting bulk of good recognized examples to which i hoped they can relate to and better understand the topic.

Note: It was complete success. Latin words, history, definitions…all was irrelevant, examples rolled.

5. HUMOR CONNECTION – I put humor to good use at the beginning of the presentation and personalized the subject from the start. That way they got to listening me really, and we connected.

Note: I leveraged my charisma and humor to engrave my words to their minds. Try it.

6. SPACE FOR QUESTIONS – I gave those kids enough room to form up and to deliver questions, and those questions are best feedback of what was wrong and what was good about your presentation.

Note: Those questions are guiding points for your next presentation. Ultimate feedback.


7. DANGERS? – I gave them advices. I hate giving advices, but these were precise and natural. I told them where are the dangers and what to nurture in themselves in order to succeed.

Note: The battle cry of the seminar was “Unlock your potential”. I tied idea management and creativity to this battle cry and gave it another, deeper meaning.

8. FEEL THE BIT, CONTROL IT – Keep eye contact with your audience, don`t make gestures, “aa`s” and stutter, keep your mind and body in balance. Talk with your body, but only in context of the words flow and message you are delivering. If it is too heavy and unnatural…go to number 9.

9. STAY HUMAN – You are not a machine, and they know it, so stop trying to be one. They can sense your unease, this can ruin all. You can leverage some power from uncertainty if you joke on it and make it genuinely sympathetic.

Note: I WAS nervous at the start…As soon as i uttered the first words and they were fuzzy, i got really afraid that this will be a disastrous presentation. But then, i took pause…gathered myself, and as soon as i got them laughing i relaxed completely.

10. MESSAGE IS THE POINT – Remember that you are here to deliver THE message. You are indeed selling yourself alongside the story that will be remembered only if you hit the spot with overall performance. Keep it simple, interesting, and funny. Tell the story.

Note: Don`t focus just on the message, focus on the people who are listening. Be a great story teller.

I hope this helped a bit.


Innovation Post